Driving Change

The Poughkeepsie Plenty Fresh Market distributes local, farm fresh fruits and vegetables to residents of the City of Poughkeepsie. The goal of the mobile market is to provide affordable, healthy food access to everyone, regardless of social status or income. The market operates from June-November making stops throughout the city of Poughkeepsie and accepts all forms of payment, including food assistance benefits like SNAP/EBT and WIC Farmers’ Market Nutrition Program Checks from Seniors and Mothers with Infant Children. Access to local, fresh, healthy foods is a right that everyone deserves, and the Poughkeepsie Plenty Fresh Market is leading the charge in order to ensure it is so.  

A Project Informed by Community Voices

In 2010, a community collaboration prompted by a desire to foster new cycles of fresh food abundance, and an awareness of – and a commitment to ending – food insecurity in our community formed.  

In 2011, this joint initiative, implemented as a collaboration of several lead partners, including the Poughkeepsie Farm Project, Dutchess Outreach, Cornell Cooperative Extension Dutchess County, Dutchess County Department of Health and Vassar College, was one of only 10 projects nationally to be awarded a two-year assessment and planning grant from the United States Department of Agriculture. Grant funds supported the completion of a community food assessment that began in 2010. This assessment identified a large percentage of Poughkeepsie residents (26.8%) as food insecure. The grant allowed for further community visioning and participatory planning; and the establishment of the Poughkeepsie Plenty Food Coalition in 2013. The goal of the Coalition is to raise awareness and build a movement for long term change, including efforts to advocate for policy change and coordinate the launch of innovative projects.

The Mobile Market officially launched in the spring of 2015, and as of November 2016 we have successfully completed our second season.

This Past Season

The 2016 season of the Poughkeepsie Plenty Fresh Market was a huge success. This past season we were able to increase the number of individuals served by 95%, reaching around 1,348 individuals within the City of Poughkeepsie, thereby increasing access to healthy, locally farmed produce to a population who normally face significant barriers of access.

Another notable accomplishment this season was in our ability to produce, procure, and distribute more than 12,000 lbs of fresh, local produce, growing more than 6,000 lbs ourselves, with the rest graciously donated by our local farming partners. These partnerships are key in the development and on-going success of our PPFM, and this past season would not have been such a great success if we hadn’t developed these relationships with our local farming friends and community. Poughkeepsie Farm Project was an especially important collaborative partner this past season, not only for the incredible quantity of produce donated to the market, but for their presence at our Wednesday morning stops hosting cooking demos featuring items currently available on our market. These demos not only helped us to better engage those passing by, but also helped to educate our consumers on the nutritional value of consuming the items on the market, and on ways they might easily incorporate them into their meals.    

Thank you to our Poughkeepsie Plenty Fresh Market Supporters

Thank you to our 2017 Farming Partners

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